UGC deliverables — what to quote
Anchor every UGC quote on a single named deliverable. Add line items for hooks, edits, voiceover, raw files, and usage.
| Deliverable | New | Mid | Established |
|---|---|---|---|
| 1 short-form video (15–30s) | $60–$150 | $200–$450 | $500–$1,200 |
| 3 hook variants | $120–$240 | $300–$700 | $700–$1,600 |
| Voiceover ad read | $50–$150 | $200–$450 | $500–$1,200 |
| Photo set (5–10) | $80–$200 | $250–$600 | $600–$1,500 |
| Raw files delivery | +10% | +15% | +20% |
| Monthly retainer (4 videos) | $300–$900 | $1,200–$3,500 | $3,500–$8,000 |
Usage rights pricing
Rights are where most UGC creators lose money. The fix is a transparent uplift table on the quote.
- Organic only, 30 days: baseline.
- Paid usage, 30 days, single network: +25–40%.
- Paid usage, 90 days, multi-network: +50–80%.
- Paid usage, 6 months, multi-network: +80–120%.
- Buyout (unlimited): +150–300%.
Usage-rights uplift on a UGC base rate
Organic 30d
100%
Paid 30d
132%
Paid 90d
165%
Paid 6mo
200%
Buyout
275%
Niche premiums
Some niches consistently pay more because performance media buyers compete for those creators.
- Finance / B2B SaaS: +40–80% over baseline.
- Pet health & supplements: +25–60%.
- Beauty / skincare: +10–25%.
- General lifestyle: baseline.